For almost a decade, I’ve been supporting organizations of all sizes (from Fortune 50 companies to nascent startups) by creating well-written prose in a huge array of formats. Whether it’s a quick headline or a full article, brands need their message to be engaging, smart, clear, unique, and consistent.
My client list is below, along with some select examples.
Central Park Conservancy
Metropolitan Museum of Art
Babylon Health
Match Point Health
Superbolt (formerly SGS Agency)
OnlineMedEd
Pella Windows & Doors
Santander Bank, N.A.
NewYork-Presbyterian
Jack Morton Worldwide (Amazon, IBM, Google)
McCann Worldgroup
Verizon (B2B, Accessories, Fios)
Quest Diagnostics
Pella Windows & Doors (on behalf of GALE)
This self-mailer folded into an 8-page brochure and featured 2024 design innovations alongside promotional pricing.
These one-page print magazine ads ran in localized U.S. markets.
This UV-reactive postcard found a creative way to illustrate Pella’s product value to customers in Texas.
This cheeky self-mailer folded into a fan so Texas customers could “Beat the Heat” while they waited for their new energy-efficient windows to arrive.
Central Park Conservancy
When the Conservancy says “Central to the Park,” they really mean it. The non-profit has led a 40-year restoration campaign to revitalize Central Park, transforming it from an abandoned, decrepit eye-sore to an 843-acre oasis where people, plants and animals all thrive. As the original mission of the organization comes to be realized and the Park is fully restored, the Conservancy is looking ahead to shape the Park’s sustainable future. I’ve joined the effort as a part of the Communications team, writing copy and content for a brand new website that will help the Conservancy usher in its next era.
The Metropolitan Museum of Art
All that The Met has to offer, whether it be exhibitions, educational programs, or special events, is made possible by the generous support of individual donors, large and small. I helped the Membership Department communicate with the Members and Patrons who are the lifeblood of this historic institution, working to ensure that the financial vitality of the Museum remains strong. This included direct mail and email campaigns for acquisition, lapsed membership, annual appeals, and more.
Samples available upon request.
NewYork-Presbyterian Hospital
I developed external communications for the promotion of patient care, clinical research, and program initiatives for NYP's Office of Communications (also called the Public Affairs department). I also reported on events and fundraisers for articles appearing in newsletters, web content and press materials, and generated content for their Health Matters platform — stories of science, health and wellness.
Babylon was a digital healthcare provider within the United States, Europe, and Africa that worked to increase access and decrease the cost of medical care. They partnered with insurers to offer telehealth primary care at no cost to low-income households across the U.S. I worked with Babylon to generate marketing copy for email and direct mail, and developed communications introducing Babylon’s services to providers.
Scaling for Startups
A growth marketing agency with a strong footing in the startup space, SGS Agency (now Superbolt Agency) began by taking on clients whose needs were primarily centered around data analytics. As the agency's client roster expanded, so did their need for original creative content. I was brought in to spearhead messaging for 30+ clients (primarily e-commerce and subscription-based D2C brands) and develop ads for paid social, paid search, and email marketing. I also led a rewrite of the agency’s website as part of an early-stage effort to rebrand.
OnlineMedEd
The doctors who founded OnlineMedEd felt that, on top off the difficult material and the long hours of medical school, the information in the curriculum often lacked clarity, concision, and an attentiveness to the basics. They thought, “We can make med school suck less.” So the team got to work creating educational videos for students, and a few years later, they had a platform that offers hundreds of hours of tutorials, notes and flashcards, absolutely free.
I consulted with the passionate folks at OnlineMedEd to refocus and define their voice on the precipice of a great boom in their business. With new offerings on the horizon and new partnerships in the works, it became imperative that OnlineMedEd had a set of Brand Guidelines upon which to build their future success.
Available upon request.
Verizon Accessories
As a part of Verizon's effort to drive accessories sales, I was regularly tasked with writing copy to promote featured offers and products on the accessories homepage (as an associate copywriter at Rauxa [now Razorfish]).
B2B Tablet Promotion (Direct Mail)
This 6-panel, self-mailing brochure was designed to promote the benefit of tablets to small business owners on the Fios network.
B2B Internet of Things Promotion
This quarter-fold sought to highlight the innovations possible in modern hospitals and in the healthcare industry through connected devices and the IoT.
Fios Triple Play (Direct Mail)
Designed to speak specifically to an older audience that values TV services over internet or phone, this package was crafted with the intention of reshaping consumer views about the brand.
West Valley Food Pantry (Greater Los Angeles)
As the Brand Communications Intern at Siegel+Gale, I learned from the best in the branding industry. I saw each client project begin with research, go through strategic planning, and then grow through creative development to completion. Not only was I able to see how the team worked, but I was able to get hands-on experience as a writer and thinker in this space. I gained an understanding of the processes within agency structure and the importance of directed, purposeful language in messaging and copywriting.
I served as the lead writer for Siegel+Gale’s 2015 Corporate Social Responsibility project for the West Valley Food Pantry. I partnered closely with my supervisors and the design team to offer a series of new, branded resources for WVFP including messaging, copy, and a fresh visual identity.
